Migrate to Monarch - New England Biolabs France

This Spring,
attract NEB butterflies
to your lab!

Did you capture a Monarch^® butterfly?
Test your code to figure out if it’s a winning code!

Have you completed your Monarch collection (RNA, DNA, and gDNA)?
Share a photo with us at: jeu.nebfrance@neb.com!

Monarch, the best choice for your nucleic acid purification!

Born from an eco-friendly approach, our new Monarch DNA and RNA extraction and purification kits have just emerged! They offer the best yields on the market while reducing waste and plastic use.

Throughout the spring, you will find NEB butterflies in our packages and our booths—collect them and win many prizes, some of which will bring blooms to your gardens and balconies!

How to participate?

From April 1 to June 21, 2025, a game card featuring a Monarch will be included in each of your NEB packages. You can also find them at our booths and through your regional representative.

Tree chances to win!

1. Test your code et try to win one of our exclusive goodies pack!
2. Collect all three cards in different colors and share your collection with us to receive a goodies pack!
3. All participants will be entered into a grand drawing to win stuffed animals, miniature Lego® labs and butterfly lavender plants.

What is the prize?

Over 200 packs to win*. The pack includes:

Packet of producing seeds, to brighten up your gardens & balconies
NEB butterfly pin, to stylize your blouse or on your bag
Golden Monarch magnet, to stick on your fridge
Sharpies, to mark your tubes
Pencil, to take notes
Coaster, for your moments of sharing
Monarch Eco-rack, to store your tubes

The draw lot contains: 40 prizes

20 lots each including a Lego® NEB Set and a butterfly lavender plant.
20 lots including a WWF® Plush and a butterfly lavender plant.

Do you know our Monarch range?

Monarch kits are designed with sustainability in mind. They are made with significantly less plastic, and their packaging is recyclable and responsibly sourced.